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Wealthfront S&P 500 Direct
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<h1 class="copy-h1 md:text-[52px] xl:text-[67.2px]">
Upgrade your S&P 500® investing and unlock tax savings
<span class="italic copy-h1-alt md:text-[48px] xl:text-[64px]">
on your stock compensation.
</span>
</h1>
</div>
<p class="2xl:max-w-[508px] z-10 text-[18px] leading-[22px] text-pebble" data-testid="low-fee-2">
With S&P 500 Direct, you can own individual stocks of the S&P 500® index and help lower your tax bill with Tax-Loss Harvesting—especially if you have capital gains from your stock comp or other investments. All for a low annual management fee of
0.09%
, and just
$5,000
to start.
</p>
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<p class="hidden lg:block absolute text-center mt-medium w-[280px] xl:w-max self-end bottom-0 xl:bottom-10 left-1/2 -translate-x-1/2 text-[14px] leading-xsmall font-tk-normal text-[#958EB7]" data-testid="marketing-text">
Securities shown are for illustrative purposes only, and are not a recommendation to buy or hold.
</p>
</div>
<p class="block lg:hidden text-center mt-medium text-[14px] leading-xsmall font-tk-normal text-[#958EB7]" data-testid="marketing-text">
Securities shown are for illustrative purposes only, and are not a recommendation to buy or hold.
</p>
</div>
</div>
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<img alt="Bankrate logo" class="mt-1" height="16" loading="lazy" src="assets/next/contenthash/next/svg/optimized/bankrate-dark.contenthash.47da49c8c68b2a64d12efadda03da2368a19fcd4.svg" width="102"/>
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Best Investing App, 2024
<sup>
1
</sup>
</span>
</div>
<div class="text-h2-mobile font-semibold" data-testid="accolades-aum-in-billions">
$
85
B+
</div>
<span class="self-start" data-testid="accolades-subtitle">
In total assets
<sup>
2
</sup>
</span>
</div>
<div class="text-sm opacity-60 text-pebble hidden md:grid xl:max-w-[800px] ml-auto pt-large text-eggplant grid auto-cols-auto grid-flow-col grid-rows-[auto,auto] items-center gap-x-6 gap-y-2 2xl:gap-x-10" data-testid="accolades-bar">
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<div class="flex flex-col self-start">
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Best Investing App, 2024
<sup>
1
</sup>
</span>
</div>
<div class="text-h2-mobile font-semibold" data-testid="accolades-num-clients-accolades-bar">
1M+
</div>
<span class="self-start" data-testid="accolades-subtitle">
Trusted clients
<sup>
2
</sup>
</span>
<div class="text-h2-mobile font-semibold" data-testid="accolades-aum-in-billions-accolades-bar">
$
85
B+
</div>
<span class="self-start" data-testid="accolades-subtitle">
In total assets
<sup>
2
</sup>
</span>
<div class="text-h2-mobile font-semibold">
<div class="inline-flex items-baseline space-x-2">
<span>
4.8
</span>
<svg class="h-[22px] w-[22px]" fill="#f0f0f2" viewbox="0 0 21 21" xmlns="http://www.w3.org/2000/svg">
<path d="M9.94 1.342c.239-.737 1.282-.737 1.521 0l1.866 5.742a.8.8 0 0 0 .76.553h6.04c.774 0 1.097.992.47 1.448l-4.886 3.549a.8.8 0 0 0-.29.894l1.866 5.743c.24.737-.604 1.35-1.231.895l-4.886-3.55a.8.8 0 0 0-.94 0l-4.885 3.55c-.627.455-1.47-.158-1.231-.895l1.866-5.743a.8.8 0 0 0-.29-.894L.803 9.084c-.627-.455-.305-1.447.47-1.447h6.039a.8.8 0 0 0 .76-.552L9.94 1.341z" fill="#f0f0f2">
</path>
</svg>
</div>
</div>
<span class="self-start" data-testid="accolades-subtitle">
Apple App
<span class="md:whitespace-nowrap">
Store
<sup>
3
</sup>
</span>
</span>
<div class="text-h2-mobile font-semibold">
<div class="inline-flex items-baseline space-x-2">
<span>
4.9
</span>
<svg class="h-[22px] w-[22px]" fill="#f0f0f2" viewbox="0 0 21 21" xmlns="http://www.w3.org/2000/svg">
<path d="M9.94 1.342c.239-.737 1.282-.737 1.521 0l1.866 5.742a.8.8 0 0 0 .76.553h6.04c.774 0 1.097.992.47 1.448l-4.886 3.549a.8.8 0 0 0-.29.894l1.866 5.743c.24.737-.604 1.35-1.231.895l-4.886-3.55a.8.8 0 0 0-.94 0l-4.885 3.55c-.627.455-1.47-.158-1.231-.895l1.866-5.743a.8.8 0 0 0-.29-.894L.803 9.084c-.627-.455-.305-1.447.47-1.447h6.039a.8.8 0 0 0 .76-.552L9.94 1.341z" fill="#f0f0f2">
</path>
</svg>
</div>
</div>
<span class="self-start" data-testid="accolades-subtitle">
Google Play
<span class="md:whitespace-nowrap">
Store
<sup>
3
</sup>
</span>
</span>
</div>
</div>
</div>
<div class="mt-6 h-[1px] bg-pebble opacity-10 w-full">
</div>
<div class="relative text-pebble my-xxxlarge lg:my-24" data-testid="beyond-control">
<div class="mx-auto flex max-w-[1766px] flex-col gap-y-20 px-4 sm:px-12 xl:px-16 relative sm:px-20" data-testid="marketing-section">
<div class="space-y-16">
<div class="space-y-8 lg:max-w-[765px] xl:max-w-[850px] mx-auto">
<h2 class="copy-h1 md:text-[52px] xl:text-[63.3px] md:text-center">
The market is beyond your control.
<span class="italic copy-h1-alt md:text-[52px] xl:text-[63.3px]">
But saving money on taxes isn’t.
</span>
</h2>
<p class="lg:max-w-[720px] lg:text-center mx-auto text-[18px] leading-[22px] text-pebble" data-testid="marketing-text">
Consider it a savvy investor’s secret: When a stock dips in value, it can be an opportunity to save money on taxes. Regardless of the market conditions, we can take advantage of stocks that are down to help lower your tax bill. And the less you owe in taxes, the more you could take home in earnings.
</p>
</div>
<div class="block lg:grid lg:gap-medium lg:grid-cols-2">
<div class="space-y-2 hidden lg:flex flex-col">
<div class="flex items-center justify-end">
<div class="md:min-w-[470px] lg:min-w-[500px] xl:max-w-[630px]">
<div>
</div>
</div>
</div>
<div>
<p class="hidden mr-[20%] 2xl:mr-[17%] lg:block opacity-50 text-right text-[14px] leading-xsmall font-tk-normal text-pebble" data-testid="marketing-text">
For illustrative purposes only.
</p>
</div>
</div>
<div class="space-y-8 lg:max-w-[430px]">
<div class="space-y-4">
<picture>
<source srcset="/next/contenthash/next/sp-500-di/sp-500-part-1-mobile-640w.contenthash.006bf4563f3acc7c287da9d55dd711db66c6b4ea.webp 640w, /next/contenthash/next/sp-500-di/sp-500-part-1-mobile-750w.contenthash.0b1aac4489cdaaf069d5c03e08b46c45341c138b.webp 750w, /next/contenthash/next/sp-500-di/sp-500-part-1-mobile-828w.contenthash.9e5259d9de6838a448a925fe1a152510cfa79fbf.webp 828w" type="image/webp"/>
<img alt="S&P 500 direct mobile app" class="relative -translate-x-1/2 left-[55%] sm:max-w-[550px] lg:hidden" height="600" loading="eager" src="assets/next/contenthash/next/sp-500-di/sp-500-part-1-mobile.contenthash.297857947c121a1b4e0948320179786f6c1d7aec.png" width="600"/>
</picture>
<span class="inline-flex items-center min-h-large py-xxsmall pr-small pl-xsmall rounded-full text-content-primary-inverted bg-surface-inverted" data-theme="sunrise-bark-lemon-turmeric-white-dark" data-toolkit-component="Badge">
<div class="text-xsmall leading-xxsmall font-tk-semibold tracking-wider uppercase ml-xxsmall">
part 1
</div>
</span>
<h3 class="copy-h2 lg:text-[32px] xl:text-[36px]">
Invest in S&P 500® stocks.
</h3>
<p class="text-[18px] leading-[22px] text-pebble" data-testid="marketing-text">
With S&P 500 Direct, you’ll own individual stocks (including whole and fractional shares) that make up the S&P 500® index—some of the largest companies driving the US economy. By owning hundreds of stocks—instead of a single ETF—we’ll help find more opportunities to collect tax savings and lower your tax bill.
</p>
</div>
<div class="space-y-4">
<picture>
<source srcset="/next/contenthash/next/sp-500-di/sp-500-part-2-mobile-640w.contenthash.9f123c882bfbc6477ab016bf89dc87d0c09b7055.webp 640w, /next/contenthash/next/sp-500-di/sp-500-part-2-mobile-750w.contenthash.ce09ab734a81dbc30edfd0d325947bd25a150fb6.webp 750w, /next/contenthash/next/sp-500-di/sp-500-part-2-mobile-828w.contenthash.69cb8c144989111671e61eb943656f40c32edeed.webp 828w" type="image/webp"/>
<img alt="S&P 500 direct mobile app" class="relative -translate-x-1/2 left-[55%] sm:max-w-[550px] lg:hidden" height="600" loading="eager" src="assets/next/contenthash/next/sp-500-di/sp-500-part-2-mobile.contenthash.ba30b06105c4090ddb604cb012022a3b7165866f.png" width="600"/>
</picture>
<span class="inline-flex items-center min-h-large py-xxsmall pr-small pl-xsmall rounded-full text-content-primary-inverted bg-surface-inverted" data-theme="sunrise-bark-lemon-turmeric-white-dark" data-toolkit-component="Badge">
<div class="text-xsmall leading-xxsmall font-tk-semibold tracking-wider uppercase ml-xxsmall">
part 2
</div>
</span>
<h3 class="copy-h2 lg:text-[32px] xl:text-[36px]">
Save money on taxes.
</h3>
<p class="text-[18px] leading-[22px] text-pebble" data-testid="marketing-text">
As the market moves, we’ll look for opportunities to turn day-to-day losses into tax savings. At tax time, these savings can help lower your taxes on capital gains and ordinary income—and any losses you don’t use in a given year could translate into future tax savings.
</p>
</div>
</div>
<p class="lg:hidden opacity-50 text-center max-w-[65%] mt-6 mx-auto text-[14px] leading-xsmall font-tk-normal text-pebble" data-testid="marketing-text">
Images are for illustrative purposes only. Actual results will vary.
</p>
</div>
</div>
</div>
</div>
<div class="bg-lilac text-surface px-large py-24 xl:px-0 md:py-20 flex flex-col items-center">
<div class="relative">
<picture>
<source srcset="/next/contenthash/next/sp-500-di/hourglass.contenthash.a235f6328724ee259a8e603ff3e89602c3fc4906.webp 1x, /next/contenthash/next/sp-500-di/hourglass@2x.contenthash.1bb76ac0e8995f0cb6ab5aeb29573bf4795695c1.webp 2x" type="image/png"/>
<img alt="" class="hidden lg:block absolute -bottom-[45%] lg:left-[calc(15%-25px)] w-[150px] z-10" height="600" loading="lazy" src="assets/next/contenthash/next/sp-500-di/hourglass.contenthash.a9d5847d76a821cfb83d92435a92b6aff3edb335.png" width="600"/>
</picture>
<section data-testid="stock-restrictions-section">
<div class="mx-auto max-w-7xl px-6 md:px-20 xl:px-16 lg:grid lg:gap-x-20 lg:grid-cols-2 space-y-32 lg:space-y-24">
<div class="space-y-8 lg:max-w-[560px]">
<h2 class="copy-h1 md:text-[52px] xl:text-[63px] text-plum">
Invest in stocks of the S&P 500®.
<span class="italic copy-h1-alt md:text-[52px] xl:text-[63px]">
Except the stocks you don’t want.
</span>
</h2>
<p class="text-[18px] leading-[22px] text-plum" data-testid="marketing-text">
Some stocks you may not want to own. Maybe a stock doesn’t align with your values or you don’t need more equity in your employer. Or maybe you just need to be mindful of certain trading restrictions. Unlike an ETF, you can opt out of any stock in the S&P 500® while you continue to track the index. Just opt out your unwanted stocks when you open your account and we’ll automatically rebalance the weights to keep you in line with the index.
</p>
<a class="z-10 relative button_button__HOmVR relative items-center justify-center rounded-md transition-all font-medium 2xl:px-6 2xl:py-3.5 px-5 py-3 copy-body button_primaryButton__FEBF9 bg-blurple text-white overflow-hidden inline-flex whitespace-nowrap bg-blurple mt-large hidden lg:inline-block" href="/permalink/sp-500-new-introduction">
Get started
</a>
</div>
<div class="relative" data-testid="stock-restrictions">
<div class="absolute w-[880px] h-[880px] top-[-20%] rounded-full bg-[linear-gradient(180deg,_rgba(246,233,226,0.75)_0%,_rgba(218,222,241,0.75)_55.83%)] blur-[40px]">
</div>
<picture>
<source srcset="/next/contenthash/next/sp-500-di/stock-restriction-dots-640w.contenthash.6f0ef2f9c036ffbe63ce21d33511b7ff346ebf52.webp 640w, /next/contenthash/next/sp-500-di/stock-restriction-dots-750w.contenthash.c8d11788d948ab9102bea49026aa1456f7892da9.webp 750w, /next/contenthash/next/sp-500-di/stock-restriction-dots-828w.contenthash.cbf1cebcead85a6cbf681c088a185eec0b0d59c3.webp 828w, /next/contenthash/next/sp-500-di/stock-restriction-dots-1080w.contenthash.ea775dff0bfbf0731f17bf2d908ca48390ef2664.webp 1080w, /next/contenthash/next/sp-500-di/stock-restriction-dots-1200w.contenthash.d3146e6b28b7edae344de94f7b88f4aafda447df.webp 1200w" type="image/webp"/>
<img alt="" class="absolute min-w-[880px] top-[-40%] left-1/2 -translate-x-1/2 lg:top-[-10%] lg:left-auto lg:translate-x-0" height="800" loading="lazy" src="assets/next/contenthash/next/sp-500-di/stock-restriction-dots.contenthash.fd5a297235598c12427b11a0f75894e72fbbad4b.png" width="800"/>
</picture>
<div class="flex justify-center">
<picture>
<source srcset="/next/contenthash/next/sp-500-di/stock-restriction-card-640w.contenthash.f424d73ff41186152071ec774a765351f968654b.webp 640w, /next/contenthash/next/sp-500-di/stock-restriction-card-750w.contenthash.5ba4e54e00656fe983187e2e894a93dca97f96ee.webp 750w" type="image/webp"/>
<img alt="exclude stock card" class="relative z-10" height="228" loading="lazy" src="assets/next/contenthash/next/sp-500-di/stock-restriction-card.contenthash.0340dceedc06df19c81a5b6e6e349cfad23ef2e3.png" width="383"/>
</picture>
</div>
</div>
</div>
</section>
</div>
</div>
<section class="relative bg-eggplant text-surface px-large py-24 xl:px-0 md:py-20 flex flex-col items-center text-center" data-testid="tax-calculator-section">
<div class="max-w-[460px] xl:max-w-[680px]">
<h2 class="copy-h1 md:text-[52px] xl:text-[63.3px]">
Tax savings = more money
<span class="copy-h1-alt md:text-[52px] xl:text-[63.3px] italic">
in your pocket.✨
</span>
</h2>
</div>
<div class="max-w-[800px] mt-medium lg:mt-large relative">
<picture>
<source srcset="" type="image/webp"/>
<img alt="" class="hidden lg:block absolute w-[180px] -right-12 top-16" height="600" loading="eager" src="assets/next/contenthash/next/sp-500-di/tax-calc-arrow.contenthash.ec7b4c8dae98f0e029d1d0022a6c893c2928610b.png" width="600"/>
</picture>
<p class="text-[18px] leading-[22px] text-pebble" data-testid="lower-capital-gains">
Your S&P 500 Direct portfolio-generated tax savings can help lower the taxes on your capital gains. If you don’t have capital gains, you can still offset up to
$3,000
of ordinary income each year. Best of all, the harvested losses you don’t use in a given year can carry forward indefinitely, meaning tax savings for years to come.
</p>
</div>
<p class="copy-body mt-large lg:mt-10 font-semibold">
See how much money you can save.
</p>
<div class="px-medium py-large md:p-large bg-plum rounded-lg mt-large max-w-md" data-testid="tax-calculator">
<div class="bg-pebble/5 text-white rounded-xxxlarge max-w-80 flex w-full">
<button class="px-medium py-2 md:px-large md:py-3 rounded-xxxlarge uppercase text-xs tracking-widest flex-1 font-medium bg-blurple">
Stock Sale
</button>
<button class="px-medium py-2 md:px-large md:py-3 rounded-xxxlarge uppercase text-xs tracking-widest flex-1 font-medium">
No Capital Gains
</button>
</div>
<div>
<p class="mt-4 hidden md:block text-[14px] leading-xsmall font-tk-normal text-pebble/50" data-testid="marketing-text">
Enter your details below
</p>
<div class="text-left text-white mt-10 md:mt-large grid grid-cols-[1fr_176px] items-center gap-y-medium md:gap-y-xsmall gap-x-2 sm:gap-x-6 xl:gap-x-10">
<p class="text-base leading-4 tracking-tight font-semibold md:font-medium md:text-lg md:leading-5">
Long-term gains from stock sale
</p>
<div class="bg-pebble/5 text-pebble/20 rounded-md flex items-center gap-2 py-xsmall px-medium border border-pebble/20" data-testid="long-term-gains">
<button aria-atomic="true" aria-label="Decrement Long-term gains" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-content-interactive-ambient bg-transparent transition-[color] ease-fast-start-standard-end hover:text-content-interactive-ambient-hover active:text-content-interactive-ambient-active focus:text-content-interactive-ambient disabled:text-content-disabled text-small leading-small inline-block p-0 inline-flex items-center justify-center focus:ring-2 focus:ring-offset-2 focus:ring-content-interactive-default text-white hover:text-white focus:text-white active:text-white" data-testid="decrement-long-term-gains" data-toolkit-component="Button" type="button">
<svg class="inline-block h-[1.2em] align-[-0.25em]" data-testid="button-icon" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M7 12a.75.75 0 01.75-.75h8.5a.75.75 0 110 1.5h-8.5A.75.75 0 017 12zM21 12a9 9 0 11-18 0 9 9 0 0118 0zm-1.5 0a7.5 7.5 0 10-15 0 7.5 7.5 0 0015 0z">
</path>
</svg>
</button>
<p class="flex-1 text-center grow font-bold text-xl leading-6 text-pebble/20">
$50,000
</p>
<button aria-atomic="true" aria-label="Increment Long-term gains" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-content-interactive-ambient bg-transparent transition-[color] ease-fast-start-standard-end hover:text-content-interactive-ambient-hover active:text-content-interactive-ambient-active focus:text-content-interactive-ambient disabled:text-content-disabled text-small leading-small inline-block p-0 inline-flex items-center justify-center focus:ring-2 focus:ring-offset-2 focus:ring-content-interactive-default text-white hover:text-white focus:text-white active:text-white" data-testid="increment-long-term-gains" data-toolkit-component="Button" type="button">
<svg class="inline-block h-[1.2em] align-[-0.25em]" data-testid="button-icon" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M11.25 13.75a1 1 0 00-1-1h-2.5a.75.75 0 110-1.5h2.5a1 1 0 001-1v-2.5a.75.75 0 111.5 0v2.5a1 1 0 001 1h2.5a.75.75 0 110 1.5h-2.5a1 1 0 00-1 1v2.5a.75.75 0 11-1.5 0v-2.5zM12 21a9 9 0 110-18 9 9 0 010 18zm0-1.5a7.5 7.5 0 100-15 7.5 7.5 0 000 15z">
</path>
</svg>
</button>
</div>
<p class="text-base leading-4 tracking-tight font-semibold md:font-medium md:text-lg md:leading-5">
S&P 500 Direct portfolio
</p>
<div class="bg-pebble/5 text-pebble/20 rounded-md flex items-center gap-2 py-xsmall px-medium border border-pebble/20" data-testid="portfolio-size">
<button aria-atomic="true" aria-label="Decrement Portfolio size" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-content-interactive-ambient bg-transparent transition-[color] ease-fast-start-standard-end hover:text-content-interactive-ambient-hover active:text-content-interactive-ambient-active focus:text-content-interactive-ambient disabled:text-content-disabled text-small leading-small inline-block p-0 inline-flex items-center justify-center focus:ring-2 focus:ring-offset-2 focus:ring-content-interactive-default text-white hover:text-white focus:text-white active:text-white" data-testid="decrement-portfolio-size" data-toolkit-component="Button" type="button">
<svg class="inline-block h-[1.2em] align-[-0.25em]" data-testid="button-icon" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M7 12a.75.75 0 01.75-.75h8.5a.75.75 0 110 1.5h-8.5A.75.75 0 017 12zM21 12a9 9 0 11-18 0 9 9 0 0118 0zm-1.5 0a7.5 7.5 0 10-15 0 7.5 7.5 0 0015 0z">
</path>
</svg>
</button>
<p class="flex-1 text-center grow font-bold text-xl leading-6 text-pebble/20">
$100,000
</p>
<button aria-atomic="true" aria-label="Increment Portfolio size" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-content-interactive-ambient bg-transparent transition-[color] ease-fast-start-standard-end hover:text-content-interactive-ambient-hover active:text-content-interactive-ambient-active focus:text-content-interactive-ambient disabled:text-content-disabled text-small leading-small inline-block p-0 inline-flex items-center justify-center focus:ring-2 focus:ring-offset-2 focus:ring-content-interactive-default text-white hover:text-white focus:text-white active:text-white" data-testid="increment-portfolio-size" data-toolkit-component="Button" type="button">
<svg class="inline-block h-[1.2em] align-[-0.25em]" data-testid="button-icon" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M11.25 13.75a1 1 0 00-1-1h-2.5a.75.75 0 110-1.5h2.5a1 1 0 001-1v-2.5a.75.75 0 111.5 0v2.5a1 1 0 001 1h2.5a.75.75 0 110 1.5h-2.5a1 1 0 00-1 1v2.5a.75.75 0 11-1.5 0v-2.5zM12 21a9 9 0 110-18 9 9 0 010 18zm0-1.5a7.5 7.5 0 100-15 7.5 7.5 0 000 15z">
</path>
</svg>
</button>
</div>
<p class="text-base leading-4 tracking-tight font-semibold md:font-medium md:text-lg md:leading-5">
State
</p>
<div class="relative">
<select class="border border-pebble/20 pl-4 pr-xlarge overflow-ellipsis py-xsmall bg-pebble/5 text-base font-semibold appearance-none w-full rounded-md cursor-pointer focus:outline-none focus:ring-2 focus:ring-offset-2 focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 text-pebble/20" data-testid="residential-state">
<option disabled="" hidden="" selected="" value="CA">
CA
</option>
<option value="AL">
AL
</option>
<option value="AK">
AK
</option>
<option value="AZ">
AZ
</option>
<option value="AR">
AR
</option>
<option value="CA">
CA
</option>
<option value="CO">
CO
</option>
<option value="CT">
CT
</option>
<option value="DE">
DE
</option>
<option value="DC">
DC
</option>
<option value="FL">
FL
</option>
<option value="GA">
GA
</option>
<option value="HI">
HI
</option>
<option value="ID">
ID
</option>
<option value="IL">
IL
</option>
<option value="IN">
IN
</option>
<option value="IA">
IA
</option>
<option value="KS">
KS
</option>
<option value="KY">
KY
</option>
<option value="LA">
LA
</option>
<option value="ME">
ME
</option>
<option value="MD">
MD
</option>
<option value="MA">
MA
</option>
<option value="MI">
MI
</option>
<option value="MN">
MN
</option>
<option value="MS">
MS
</option>
<option value="MO">
MO
</option>
<option value="MT">
MT
</option>
<option value="NE">
NE
</option>
<option value="NV">
NV
</option>
<option value="NH">
NH
</option>
<option value="NJ">
NJ
</option>
<option value="NM">
NM
</option>
<option value="NY">
NY
</option>
<option value="NC">
NC
</option>
<option value="ND">
ND
</option>
<option value="OH">
OH
</option>
<option value="OK">
OK
</option>
<option value="OR">
OR
</option>
<option value="PA">
PA
</option>
<option value="RI">
RI
</option>
<option value="SC">
SC
</option>
<option value="SD">
SD
</option>
<option value="TN">
TN
</option>
<option value="TX">
TX
</option>
<option value="UT">
UT
</option>
<option value="VT">
VT
</option>
<option value="VA">
VA
</option>
<option value="WA">
WA
</option>
<option value="WV">
WV
</option>
<option value="WI">
WI
</option>
<option value="WY">
WY
</option>
<option value="AA">
AA
</option>
<option value="AE">
AE
</option>
<option value="AP">
AP
</option>
<option value="AS">
AS
</option>
<option value="GU">
GU
</option>
<option value="MP">
MP
</option>
<option value="PR">
PR
</option>
<option value="VI">
VI
</option>
</select>
<svg class="inline-block h-[1.2em] align-[-0.25em] absolute top-1/2 right-[calc(var(--tk-spacing-small)+2px)] transform -translate-y-1/2 pointer-events-none" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M6.72 9.47a.75.75 0 011.06 0l3.763 3.762a1 1 0 001.414 0L16.72 9.47a.75.75 0 011.06 1.06l-5 5a.75.75 0 01-1.06 0l-5-5a.75.75 0 010-1.06z">
</path>
</svg>
</div>
<p class="text-base leading-4 tracking-tight font-semibold md:font-medium md:text-lg md:leading-5">
Filing status
</p>
<div class="relative">
<select class="border border-pebble/20 pl-4 pr-xlarge overflow-ellipsis py-xsmall bg-pebble/5 text-base font-semibold appearance-none w-full rounded-md cursor-pointer focus:outline-none focus:ring-2 focus:ring-offset-2 focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 text-pebble/20" data-testid="filing-status">
<option disabled="" hidden="" selected="" value="Married filing jointly">
Married filing jointly
</option>
<option value="Single">
Single
</option>
<option value="Married filing jointly">
Married filing jointly
</option>
<option value="Married filing separately">
Married filing separately
</option>
<option value="Head of household">
Head of household
</option>
</select>
<svg class="inline-block h-[1.2em] align-[-0.25em] absolute top-1/2 right-[calc(var(--tk-spacing-small)+2px)] transform -translate-y-1/2 pointer-events-none" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M6.72 9.47a.75.75 0 011.06 0l3.763 3.762a1 1 0 001.414 0L16.72 9.47a.75.75 0 011.06 1.06l-5 5a.75.75 0 01-1.06 0l-5-5a.75.75 0 010-1.06z">
</path>
</svg>
</div>
<p class="text-base leading-4 tracking-tight font-semibold md:font-medium md:text-lg md:leading-5">
Annual income
</p>
<div class="bg-pebble/5 text-pebble/20 rounded-md flex items-center gap-2 py-xsmall px-medium border border-pebble/20" data-testid="annual-income">
<button aria-atomic="true" aria-label="Decrement Annual income" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-content-interactive-ambient bg-transparent transition-[color] ease-fast-start-standard-end hover:text-content-interactive-ambient-hover active:text-content-interactive-ambient-active focus:text-content-interactive-ambient disabled:text-content-disabled text-small leading-small inline-block p-0 inline-flex items-center justify-center focus:ring-2 focus:ring-offset-2 focus:ring-content-interactive-default text-white hover:text-white focus:text-white active:text-white" data-testid="decrement-annual-income" data-toolkit-component="Button" type="button">
<svg class="inline-block h-[1.2em] align-[-0.25em]" data-testid="button-icon" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M7 12a.75.75 0 01.75-.75h8.5a.75.75 0 110 1.5h-8.5A.75.75 0 017 12zM21 12a9 9 0 11-18 0 9 9 0 0118 0zm-1.5 0a7.5 7.5 0 10-15 0 7.5 7.5 0 0015 0z">
</path>
</svg>
</button>
<p class="flex-1 text-center grow font-bold text-xl leading-6 text-pebble/20">
$400,000
</p>
<button aria-atomic="true" aria-label="Increment Annual income" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-content-interactive-ambient bg-transparent transition-[color] ease-fast-start-standard-end hover:text-content-interactive-ambient-hover active:text-content-interactive-ambient-active focus:text-content-interactive-ambient disabled:text-content-disabled text-small leading-small inline-block p-0 inline-flex items-center justify-center focus:ring-2 focus:ring-offset-2 focus:ring-content-interactive-default text-white hover:text-white focus:text-white active:text-white" data-testid="increment-annual-income" data-toolkit-component="Button" type="button">
<svg class="inline-block h-[1.2em] align-[-0.25em]" data-testid="button-icon" data-toolkit-component="Icon" fill="currentColor" role="presentation" viewbox="0 0 24 24">
<path d="M11.25 13.75a1 1 0 00-1-1h-2.5a.75.75 0 110-1.5h2.5a1 1 0 001-1v-2.5a.75.75 0 111.5 0v2.5a1 1 0 001 1h2.5a.75.75 0 110 1.5h-2.5a1 1 0 00-1 1v2.5a.75.75 0 11-1.5 0v-2.5zM12 21a9 9 0 110-18 9 9 0 010 18zm0-1.5a7.5 7.5 0 100-15 7.5 7.5 0 000 15z">
</path>
</svg>
</button>
</div>
</div>
<div class="text-left mt-medium md:mt-10">
<div class="relative -mr-medium -ml-medium md:-ml-large md:-mr-large">
<div class="h-[1px] w-full bg-pebble/30">
</div>
</div>
<div class="pt-large">
<div class="text-left text-white grid grid-cols-1 items-center gap-y-4 gap-x-2 md:gap-y-2 md:grid-cols-[1fr_176px]" data-testid="estimated-tax-savings">
<p class="text-lg leading-4 font-semibold">
Estimated tax savings after year 1
</p>
<div class="bg-pebble/5 text-pebble/20 rounded-xsmall">
<p class="font-bold w-full py-xsmall text-right px-medium text-3xl md:text-4xl">
$0
</p>
</div>
</div>
</div>
</div>
<button aria-atomic="true" aria-live="assertive" class="group/tk-button border-0 cursor-pointer font-tk-semibold relative focus:outline-none focus:group-[.using-mouse]/body:ring-transparent focus:group-[.using-mouse]/body:ring-offset-0 disabled:cursor-not-allowed text-standard leading-standard inline-block text-center rounded-standard py-small px-large transition-[background-color,color,transform,box-shadow] duration-75 ease-fast-start-standard-end active:scale-[.97] focus:ring-2 focus:ring-offset-2 disabled:text-content-disabled disabled:bg-surface-disabled disabled:transform-none block w-full text-content-interactive-primary bg-surface-interactive-primary inline-flex items-center justify-center hover:text-content-interactive-primary-hover hover:bg-surface-interactive-primary-hover active:text-content-interactive-primary-active active:bg-surface-interactive-primary-active focus:text-content-interactive-primary focus:ring-content-interactive-default mt-xsmall md:mt-medium uppercase !rounded-lg disabled:!bg-pebble disabled:!text-[#3B2B7D]/35" data-testid="tax-savings-submit" data-toolkit-component="Button" disabled="" type="button">
<span class="text-lg leading-4 font-bold">
Show Potential Savings
</span>
</button>
</div>
</div>
<div class="mt-large max-w-5xl space-y-medium">
<p class="copy-body text-pebble/50" data-testid="stock-sale-disclosures">
Everyone’s tax situation is unique. In this scenario, we assume that the amount of long-term losses harvested is approximately
4%
of your portfolio. These losses are used to offset long-term capital gains, and remaining losses can offset up to
$3,000
of your taxable income. Any leftover losses you don’t use in a given year can carry forward indefinitely to generate future tax savings.
</p>
<p class="copy-body text-pebble/50">
<span class="font-semibold">
This interactive analysis tool is intended for informational purposes only and should not be construed as tax advice.
</span>
The estimates generated by the Tax Savings Calculator are hypothetical in nature, do not reflect actual results and are not guarantees of future results. Results may vary with each use and over time.
</p>
<div class="my-4">
<button class="button_button__HOmVR relative items-center justify-center rounded-md transition-all font-medium 2xl:px-6 2xl:py-3.5 px-5 py-3 copy-body underline text-eggplant inline-flex whitespace-nowrap text-white" type="button">
See additional disclosures and assumptions
</button>
</div>
</div>
</section>
<div class="relative mb-8" data-testid="investing-easy">
<picture>
<source srcset="/next/contenthash/next/sp-500-di/easy-investing-disco-640w.contenthash.3f13d8474d0307c42016af672290d26e2a544788.webp 640w, /next/contenthash/next/sp-500-di/easy-investing-disco-750w.contenthash.e186b086f3fb9549281e1c2c9bcf17f549c55475.webp 750w, /next/contenthash/next/sp-500-di/easy-investing-disco-828w.contenthash.92e1934c51ed11d57dee22bbbfb5248c561907d3.webp 828w, /next/contenthash/next/sp-500-di/easy-investing-disco-1080w.contenthash.b7753d31df799402541b6cb13fe995becb2d634e.webp 1080w, /next/contenthash/next/sp-500-di/easy-investing-disco-1200w.contenthash.47937b2d1e4750845e471b312b2b00932cd2eff0.webp 1200w" type="image/webp"/>
<img alt="" class="relative -translate-x-1/2 left-1/2 max-w-[460px]" data-testid="disco-ball" height="600" loading="eager" src="assets/next/contenthash/next/sp-500-di/easy-investing-disco.contenthash.6ef386e758fad040b7d521ca0a0de9b5fbdd82c6.png" width="600"/>
</picture>
<div class="mx-auto flex max-w-[1766px] flex-col gap-y-20 px-4 sm:px-12 xl:px-16 relative -mt-4 text-pebble" data-testid="marketing-section">
<div class="space-y-6">
<h2 class="copy-h1 md:max-w-[500px] xl:max-w-[740px] md:text-center md:mx-auto xl:text-[63.3px]">
As easy as investing in an ETF. For the same low fee as SPY.
</h2>
<p class="lg:text-center lg:max-w-[840px] lg:mx-auto text-[18px] leading-[22px] text-pebble" data-testid="marketing-text">
Investing in an index of US stocks is a time-tested strategy for building long-term wealth. Our software handles all of the trading and rebalancing for you, and provides the extra benefit of always-on Tax-Loss Harvesting—for a cost that’s equal to the expense ratio of SPY, a leading S&P 500® ETF.
</p>
<div>
<div class="py-6 -mr-4 flex gap-4">
<div class="grid grid-cols-[minmax(120px,_1.2fr)_minmax(100px,_1fr)_minmax(100px,_1fr)] mx-auto relative lg:max-w-[720px] lg:mx-auto">
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center items-center border-b-[1px] border-b-[#E8EBFD]">
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 relative items-center border-b-[1px] border-b-[#E8EBFD]">
<img alt="Wealthfront Logo" class="absolute z-10 top-3" height="25" loading="eager" src="assets/next/contenthash/next/svg/optimized/logo-surface-light.contenthash.ed8c099cfe76d331140f0282a5be72d8ee2cdcdc.svg" width="24"/>
<p class="text-base leading-4 tracking-tight font-bold md:text-lg md:leading-5 z-10 text-eggplant">
S&P 500 Direct
</p>
<div class="absolute inset-0 top-[-24px] bottom-[-424px] lg:bottom-[-500px] !z-0 rounded-standard" style="background:var(--tk-gradient-soft)">
</div>
<div class="absolute left-0 right-0 bottom-0 h-[1px] mb-[-1px] bg-eggplant z-10">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center border-x border-x-plum bg-[#C3CDF41A] items-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-base leading-4 tracking-tight font-bold md:text-lg md:leading-5 z-10 text-white">
S&P 500® ETFs
</p>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-base leading-4 tracking-tight font-semibold md:font-bold md:text-lg md:leading-5 text-pomelo pr-small">
Invest in stocks of the S&P 500®
</p>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<svg fill="none" height="36" viewbox="0 0 37 37" width="36" xmlns="http://www.w3.org/2000/svg">
<path clip-rule="evenodd" d="M24.8574 15.548L17.6681 22.7374C17.0823 23.3231 16.1325 23.3231 15.5468 22.7374L12.1074 19.298C11.6681 18.8587 11.6681 18.1464 12.1074 17.707C12.5468 17.2677 13.2591 17.2677 13.6984 17.707L15.5468 19.5554C16.1325 20.1412 17.0823 20.1412 17.6681 19.5554L23.2664 13.957C23.7058 13.5177 24.4181 13.5177 24.8574 13.957C25.2968 14.3964 25.2968 15.1087 24.8574 15.548Z" fill="#230B58" fill-rule="evenodd">
</path>
<path clip-rule="evenodd" d="M31.9824 18.082C31.9824 25.5379 25.9383 31.582 18.4824 31.582C11.0266 31.582 4.98242 25.5379 4.98242 18.082C4.98242 10.6262 11.0266 4.58203 18.4824 4.58203C25.9383 4.58203 31.9824 10.6262 31.9824 18.082ZM29.7324 18.082C29.7324 11.8688 24.6956 6.83203 18.4824 6.83203C12.2692 6.83203 7.23242 11.8688 7.23242 18.082C7.23242 24.2952 12.2692 29.332 18.4824 29.332C24.6956 29.332 29.7324 24.2952 29.7324 18.082Z" fill="#230B58" fill-rule="evenodd">
</path>
</svg>
<div class="absolute left-0 right-0 bottom-0 h-[1px] mb-[-1px] bg-eggplant z-10">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<svg fill="none" height="36" viewbox="0 0 37 37" width="36" xmlns="http://www.w3.org/2000/svg">
<path clip-rule="evenodd" d="M24.8574 15.548L17.6681 22.7374C17.0823 23.3231 16.1325 23.3231 15.5468 22.7374L12.1074 19.298C11.6681 18.8587 11.6681 18.1464 12.1074 17.707C12.5468 17.2677 13.2591 17.2677 13.6984 17.707L15.5468 19.5554C16.1325 20.1412 17.0823 20.1412 17.6681 19.5554L23.2664 13.957C23.7058 13.5177 24.4181 13.5177 24.8574 13.957C25.2968 14.3964 25.2968 15.1087 24.8574 15.548Z" fill="#F0F0F2" fill-rule="evenodd">
</path>
<path clip-rule="evenodd" d="M31.9824 18.082C31.9824 25.5379 25.9383 31.582 18.4824 31.582C11.0266 31.582 4.98242 25.5379 4.98242 18.082C4.98242 10.6262 11.0266 4.58203 18.4824 4.58203C25.9383 4.58203 31.9824 10.6262 31.9824 18.082ZM29.7324 18.082C29.7324 11.8688 24.6956 6.83203 18.4824 6.83203C12.2692 6.83203 7.23242 11.8688 7.23242 18.082C7.23242 24.2952 12.2692 29.332 18.4824 29.332C24.6956 29.332 29.7324 24.2952 29.7324 18.082Z" fill="#F0F0F2" fill-rule="evenodd">
</path>
</svg>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-base leading-4 tracking-tight font-semibold md:font-bold md:text-lg md:leading-5 text-pomelo pr-small">
Tax-Loss Harvesting on individual stocks
</p>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<svg fill="none" height="36" viewbox="0 0 37 37" width="36" xmlns="http://www.w3.org/2000/svg">
<path clip-rule="evenodd" d="M24.8574 15.548L17.6681 22.7374C17.0823 23.3231 16.1325 23.3231 15.5468 22.7374L12.1074 19.298C11.6681 18.8587 11.6681 18.1464 12.1074 17.707C12.5468 17.2677 13.2591 17.2677 13.6984 17.707L15.5468 19.5554C16.1325 20.1412 17.0823 20.1412 17.6681 19.5554L23.2664 13.957C23.7058 13.5177 24.4181 13.5177 24.8574 13.957C25.2968 14.3964 25.2968 15.1087 24.8574 15.548Z" fill="#230B58" fill-rule="evenodd">
</path>
<path clip-rule="evenodd" d="M31.9824 18.082C31.9824 25.5379 25.9383 31.582 18.4824 31.582C11.0266 31.582 4.98242 25.5379 4.98242 18.082C4.98242 10.6262 11.0266 4.58203 18.4824 4.58203C25.9383 4.58203 31.9824 10.6262 31.9824 18.082ZM29.7324 18.082C29.7324 11.8688 24.6956 6.83203 18.4824 6.83203C12.2692 6.83203 7.23242 11.8688 7.23242 18.082C7.23242 24.2952 12.2692 29.332 18.4824 29.332C24.6956 29.332 29.7324 24.2952 29.7324 18.082Z" fill="#230B58" fill-rule="evenodd">
</path>
</svg>
<div class="absolute left-0 right-0 bottom-0 h-[1px] mb-[-1px] bg-eggplant z-10">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<div class="h-[2px] w-4 rounded-standard bg-pebble">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-base leading-4 tracking-tight font-semibold md:font-bold md:text-lg md:leading-5 text-pomelo pr-small">
Exclude the stocks you don’t want us to trade
</p>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<svg fill="none" height="36" viewbox="0 0 37 37" width="36" xmlns="http://www.w3.org/2000/svg">
<path clip-rule="evenodd" d="M24.8574 15.548L17.6681 22.7374C17.0823 23.3231 16.1325 23.3231 15.5468 22.7374L12.1074 19.298C11.6681 18.8587 11.6681 18.1464 12.1074 17.707C12.5468 17.2677 13.2591 17.2677 13.6984 17.707L15.5468 19.5554C16.1325 20.1412 17.0823 20.1412 17.6681 19.5554L23.2664 13.957C23.7058 13.5177 24.4181 13.5177 24.8574 13.957C25.2968 14.3964 25.2968 15.1087 24.8574 15.548Z" fill="#230B58" fill-rule="evenodd">
</path>
<path clip-rule="evenodd" d="M31.9824 18.082C31.9824 25.5379 25.9383 31.582 18.4824 31.582C11.0266 31.582 4.98242 25.5379 4.98242 18.082C4.98242 10.6262 11.0266 4.58203 18.4824 4.58203C25.9383 4.58203 31.9824 10.6262 31.9824 18.082ZM29.7324 18.082C29.7324 11.8688 24.6956 6.83203 18.4824 6.83203C12.2692 6.83203 7.23242 11.8688 7.23242 18.082C7.23242 24.2952 12.2692 29.332 18.4824 29.332C24.6956 29.332 29.7324 24.2952 29.7324 18.082Z" fill="#230B58" fill-rule="evenodd">
</path>
</svg>
<div class="absolute left-0 right-0 bottom-0 h-[1px] mb-[-1px] bg-eggplant z-10">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<div class="h-[2px] w-4 rounded-standard bg-pebble">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-base leading-4 tracking-tight font-semibold md:font-bold md:text-lg md:leading-5 text-pomelo pr-small">
Low fees
</p>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-[14px] leading-[16px] lg:text-[20px] md:text-[16px] lg:leading-[24px] whitespace-normal font-bold text-eggplant" data-testid="management-fee">
0.09%
</p>
<p class="text-[14px] leading-[16px] lg:text-[20px] md:text-[16px] lg:leading-[24px] whitespace-normal text-[#8D86B6]">
Management fee
</p>
<div class="absolute left-0 right-0 bottom-0 h-[1px] mb-[-1px] bg-eggplant z-10">
</div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 items-center border-b-[1px] border-b-[#E8EBFD]">
<p class="text-[14px] leading-[16px] lg:text-[20px] md:text-[16px] lg:leading-[24px] font-bold" data-testid="sp500-bounds">
0.02%
-
0.09%
</p>
<p class="text-[14px] leading-[16px] lg:text-[20px] md:text-[16px] lg:leading-[24px] whitespace-normal text-[#8D86B6]">
Expense ratio
</p>
</div>
<div>
</div>
<div class="relative flex-shrink-0 h-[100px] flex flex-col justify-center z-10 hidden lg:flex items-center">
<a class="z-10 relative button_button__HOmVR relative items-center justify-center rounded-md transition-all font-medium 2xl:px-6 2xl:py-3.5 px-5 py-3 copy-body button_primaryButton__FEBF9 bg-blurple text-white overflow-hidden inline-flex whitespace-nowrap bg-[#44407C] w-[180px]" href="/permalink/sp-500-new-introduction">
Get started
</a>
</div>
<div>
</div>
</div>
<div>
</div>
</div>
</div>
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<a class="z-10 relative button_button__HOmVR relative items-center justify-center rounded-md transition-all font-medium 2xl:px-6 2xl:py-3.5 px-5 py-3 copy-body button_primaryButton__FEBF9 bg-blurple text-white overflow-hidden inline-flex whitespace-nowrap bg-[#44407C] w-[250px]" href="/permalink/sp-500-new-introduction">
Get started
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Chart for informational purposes only. Actual outcomes will vary.
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<h3 class="copy-h1 md:text-[52px] xl:text-[63.3px]">
The big question is why not?
<span class="italic copy-h1-alt md:text-[52px] xl:text-[63.3px]">
For other FAQs, keep reading.
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<p>
To learn more about S&P 500 Direct,
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read our whitepaper
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or visit the
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help center
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.
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So, how does this save money on taxes?
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Can you tell me more about Tax-Loss Harvesting?
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This is a direct indexing portfolio, right?
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How is this different from the Automated Investing Account?
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Can I exclude my employer stock?
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<img alt="arrow" class="float-right mx-4 block" height="18" loading="lazy" src="assets/next/contenthash/next/svg/optimized/arrow-down.contenthash.47a3b3b4414bb6d976121aee4d2161d88a6ff913.svg" width="37"/>
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How much does this cost?
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<img alt="arrow" class="float-right mx-4 block" height="18" loading="lazy" src="assets/next/contenthash/next/svg/optimized/arrow-down.contenthash.47a3b3b4414bb6d976121aee4d2161d88a6ff913.svg" width="37"/>
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How does holding fractional shares impact the account?
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How do I know if this product is right for me?
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