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Introducing
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Your shortcut to
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Invest in individual stocks. Skip the endless hours of research to find companies not on your radar and see stocks in a whole new light — with fractional shares and no commissions.
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Discover stocks through investing
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</svg>
<div class="absolute left-1/2 top-[50%] z-10 w-[600px] -translate-x-[52%] md:w-[933px]">
<div style="transform:none">
<picture>
<source srcset="/next/contenthash/next/stock_investing/midground-tokens.contenthash.163242000df9e201240f7d561f9fb5bb9e028b4c.webp 1x, /next/contenthash/next/stock_investing/midground-tokens@2x.contenthash.75ea8f7d1305ce6619804e362a90989a3d395fb9.webp 2x" type="image/webp"/>
<img alt="Floating stock tokens" height="355" loading="eager" src="assets/next/contenthash/next/stock_investing/midground-tokens.contenthash.2f8c813e1733f60cfd15cc0bf53aaf50566a166c.png" width="1863"/>
</picture>
</div>
</div>
<div class="absolute left-1/2 top-[59%] z-10 w-[450px] -translate-x-[60%] md:w-[842px]">
<div style="transform:none">
<picture>
<source srcset="/next/contenthash/next/stock_investing/foreground-tokens.contenthash.da12fb3e315b7e6dd9d9b7916c86000786a4d47b.webp 1x, /next/contenthash/next/stock_investing/foreground-tokens@2x.contenthash.f81981d26e3ccd3a76c09e2274a1b23fd71c3620.webp 2x" type="image/webp"/>
<img alt="Floating stock tokens" height="308" loading="eager" src="assets/next/contenthash/next/stock_investing/foreground-tokens.contenthash.a90483959290fdded8014f8829ba5f6aa0543c24.png" width="960"/>
</picture>
</div>
</div>
</div>
<div class="text-sm opacity-60 mx-auto hidden max-w-[1000px] pb-6 pl-14 pt-8 sm:grid md:pl-24 text-lavender2 grid auto-cols-auto grid-flow-col grid-rows-[auto,auto] items-center gap-x-6 gap-y-2 2xl:gap-x-10" data-testid="accolades-bar">
<div class="text-h2-mobile font-semibold" data-testid="accolades-num-clients-accolades-bar">
1M+
</div>
<span class="self-start" data-testid="accolades-subtitle">
Trusted clients
</span>
<div class="text-h2-mobile font-semibold" data-testid="accolades-aum-in-billions-accolades-bar">
$
85
B+
</div>
<span class="self-start" data-testid="accolades-subtitle">
In total assets
</span>
<div class="text-h2-mobile font-semibold">
<div class="inline-flex items-baseline space-x-2">
<span>
4.8
</span>
<svg class="h-[22px] w-[22px]" fill="#BDC6F5" viewbox="0 0 21 21" xmlns="http://www.w3.org/2000/svg">
<path d="M9.94 1.342c.239-.737 1.282-.737 1.521 0l1.866 5.742a.8.8 0 0 0 .76.553h6.04c.774 0 1.097.992.47 1.448l-4.886 3.549a.8.8 0 0 0-.29.894l1.866 5.743c.24.737-.604 1.35-1.231.895l-4.886-3.55a.8.8 0 0 0-.94 0l-4.885 3.55c-.627.455-1.47-.158-1.231-.895l1.866-5.743a.8.8 0 0 0-.29-.894L.803 9.084c-.627-.455-.305-1.447.47-1.447h6.039a.8.8 0 0 0 .76-.552L9.94 1.341z" fill="#BDC6F5">
</path>
</svg>
</div>
</div>
<span class="self-start" data-testid="accolades-subtitle">
Apple App
<span class="md:whitespace-nowrap">
Store
<sup>
2
</sup>
</span>
</span>
<div class="text-h2-mobile font-semibold">
<div class="inline-flex items-baseline space-x-2">
<span>
4.9
</span>
<svg class="h-[22px] w-[22px]" fill="#BDC6F5" viewbox="0 0 21 21" xmlns="http://www.w3.org/2000/svg">
<path d="M9.94 1.342c.239-.737 1.282-.737 1.521 0l1.866 5.742a.8.8 0 0 0 .76.553h6.04c.774 0 1.097.992.47 1.448l-4.886 3.549a.8.8 0 0 0-.29.894l1.866 5.743c.24.737-.604 1.35-1.231.895l-4.886-3.55a.8.8 0 0 0-.94 0l-4.885 3.55c-.627.455-1.47-.158-1.231-.895l1.866-5.743a.8.8 0 0 0-.29-.894L.803 9.084c-.627-.455-.305-1.447.47-1.447h6.039a.8.8 0 0 0 .76-.552L9.94 1.341z" fill="#BDC6F5">
</path>
</svg>
</div>
</div>
<span class="self-start" data-testid="accolades-subtitle">
Google Play
<span class="md:whitespace-nowrap">
Store
<sup>
2
</sup>
</span>
</span>
</div>
<div class="text-sm opacity-60 l-24 mx-auto grid pb-6 pt-8 sm:hidden text-lavender2 col-span-full grid grid-cols-2 gap-y-6">
<div class="flex flex-shrink-0 flex-col space-y-3 items-center text-center">
<div class="text-h2-mobile font-semibold" data-testid="accolades-num-clients">
1M+
</div>
<span class="" data-testid="accolades-subtitle">
Trusted clients
</span>
</div>
<div class="flex flex-shrink-0 flex-col space-y-3 items-center text-center">
<div class="text-h2-mobile font-semibold" data-testid="accolades-aum-in-billions">
$
85
B+
</div>
<span class="" data-testid="accolades-subtitle">
In total assets
</span>
</div>
</div>
</div>
<div class="relative z-20 w-full bg-light-slate py-16 text-center lg:py-20" data-testid="playlists-module">
<h2 class="copy-h1-alt">
Like playlists, but for
<br/>
<span class="copy-h1">
finding great stocks.
</span>
</h2>
<p class="copy-body mx-auto max-w-[523px] px-4 pt-6 pb-10 md:px-0">
Our stock collections are designed around investing themes and opportunities to help you make smarter investing decisions, faster. Choose one or multiple stocks from dozens of pre-built collections. Or get started by picking the stocks you already know and love.
</p>
<div class="mx-auto w-full overflow-hidden" data-testid="collections-module">
<div class="mx-auto hidden justify-center space-x-4 sm:flex" style="transform:translateX(200px) translateZ(0)">
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
19
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Subscription Model
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Companies that sell products or services under a subscription model.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/subscription_model.contenthash.83fa87fdd0967c33e322e39a9510f9b929627c3f.webp 1x, /next/contenthash/next/stock_investing/collections/subscription_model@2x.contenthash.99f8743923efa0b92b226d8f9c07f11feb88f74b.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/subscription_model.contenthash.1ff94f0994d0e5d360af54a670f0dd68a5a4d5c8.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
14
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Buybacks
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Profitable companies (return on equity of at least 20% in the past two years) that have undertaken significant buybacks (shares outstanding decreased by at least 10%).
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/buybacks.contenthash.f28ca0ff8647da78cec55565864e051b26812ebc.webp 1x, /next/contenthash/next/stock_investing/collections/buybacks@2x.contenthash.286bb0a0bd38b2e5a5f60f5e165fc81999082c06.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/buybacks.contenthash.9e21dbcc0c62d7c289e4f223301c3e8d3a139ef4.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
20
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Transformative Hardware Tech
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Leading innovative hardware/production companies using or developing fast-growing technologies.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/transformative_hardware_tech.contenthash.8611a327ca6c951b25653e90fc8c2a7c96402aa8.webp 1x, /next/contenthash/next/stock_investing/collections/transformative_hardware_tech@2x.contenthash.e1012d3f1185d4fedbd7d86bc9606ee965948db5.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/transformative_hardware_tech.contenthash.d4859065033834f81f4e9f8bc32f084258c15cfb.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
11
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Wide Moats
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
The 11 largest companies by market cap that have strong competitive advantage over competitors and over 20% of industry sales.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/wide_moats.contenthash.f1185ac4dcb1e765ceba0de4edfb7da7c00b435c.webp 1x, /next/contenthash/next/stock_investing/collections/wide_moats@2x.contenthash.5748d8a1e42d6362314d75de149197ff047a843f.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/wide_moats.contenthash.edc4bf7d88012c75e280f79d0ded2e9d72c53c61.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
10
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Semiconductor Leaders
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
These are 10 of the largest US companies by market cap in the semiconductor supply chain.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/semiconductor_leaders.contenthash.31331a0c558af1bf68d559539eb053f73fd7c917.webp 1x, /next/contenthash/next/stock_investing/collections/semiconductor_leaders@2x.contenthash.2f620f8da1e9c7b52687c57d62eaf64b444b6a2a.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/semiconductor_leaders.contenthash.efed644af3a181baa41d709e8f41f11d4600562a.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
15
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Transformative Software Tech
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Leading innovative software/service companies using or developing fast-growing technologies.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/transformative_software_tech.contenthash.3c733490b295d06b3e0fe5c017dbc831ec87d999.webp 1x, /next/contenthash/next/stock_investing/collections/transformative_software_tech@2x.contenthash.8ebf3e7570ac437cb24b012b1d75c1e4be3cd5e4.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/transformative_software_tech.contenthash.1345423619af323127e94ded03750ef078751d65.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
9
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Dividend Blue Chip Stocks
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
It can pay to buy shares. These Dow 30 companies have a dividend yield of at least 3.00%.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/dividend_blue_chip_stocks.contenthash.3f5f1fa4c9e76a97e95740f91cc53b47ef12af55.webp 1x, /next/contenthash/next/stock_investing/collections/dividend_blue_chip_stocks@2x.contenthash.f2dda1e3033291c831526b3aa574a33572ad32c2.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/dividend_blue_chip_stocks.contenthash.f9ca8f32d9644e7d7c495d46033346765229d49e.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
8
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Cloud computing
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
These companies provide cloud computing infrastructure, the collection of hardware and software elements needed to enable cloud computing.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/cloud_computing.contenthash.e64a0b1fac3587e4fc46edd123b2ded90fb639ab.webp 1x, /next/contenthash/next/stock_investing/collections/cloud_computing@2x.contenthash.07889a2deabe3500d2b1f08b794580edb7d971a7.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/cloud_computing.contenthash.95245b50729ee1066f2c6341e495dc29e5216836.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
15
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Lower volatility, lower risk
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
These stocks have the lowest expected volatility, according to Wealthfront’s risk model.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/lower_volatility_lower_risk.contenthash.abf72f0e2c50e34c976dc2e5833dd329eb888df1.webp 1x, /next/contenthash/next/stock_investing/collections/lower_volatility_lower_risk@2x.contenthash.597f788808e29669e1afb3e032563f15d9451e66.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/lower_volatility_lower_risk.contenthash.c71978397e49919e0686682fc0a96b11d3822ceb.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
6
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Streaming
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Invest in some of the most popular streaming services and hardware producers in the US.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/streaming.contenthash.6362021ebe19cdb2f5d8268767d8466259082c45.webp 1x, /next/contenthash/next/stock_investing/collections/streaming@2x.contenthash.a7f863e9bc00fd43cd23380495d39c75d9e8bc0b.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/streaming.contenthash.61eae21419a73e9c7e9a93d4ec5559b686e5188c.png" width="594"/>
</picture>
</div>
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
15
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Rising interest rates
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Earn on other’s interest. These are some of the largest banks, brokerages, and insurers listed in the U.S.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/rising_interest_rates.contenthash.5fa434bd10b9e902c5733ce1caa774236c7bc044.webp 1x, /next/contenthash/next/stock_investing/collections/rising_interest_rates@2x.contenthash.710a3af0708dfc3f2eebfc097e327130d5a713d1.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/rising_interest_rates.contenthash.b7dfe5a94b8a33decd754fd3735d5f289a43ce33.png" width="594"/>
</picture>
</div>
</div>
<div class="flex flex-col space-y-4 sm:hidden" data-testid="mobile-stock-collections">
<div class="flex justify-center space-x-4" style="transform:translateX(-100px) translateZ(0)">
<div class="flex w-[300px] shrink-0 flex-col justify-center space-y-4 rounded-2xl border border-[#E7E7EA] bg-white px-2 py-4 text-center tracking-tight">
<div>
<p class="text-base font-semibold">
19
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Subscription Model
</p>
</div>
<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Companies that sell products or services under a subscription model.
</p>
<picture>
<source srcset="/next/contenthash/next/stock_investing/collections/subscription_model.contenthash.83fa87fdd0967c33e322e39a9510f9b929627c3f.webp 1x, /next/contenthash/next/stock_investing/collections/subscription_model@2x.contenthash.99f8743923efa0b92b226d8f9c07f11feb88f74b.webp 2x" type="image/png"/>
<img alt="" class="w-full object-contain" height="110" loading="lazy" src="assets/next/contenthash/next/stock_investing/collections/subscription_model.contenthash.1ff94f0994d0e5d360af54a670f0dd68a5a4d5c8.png" width="594"/>
</picture>
</div>
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14
stocks
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Buybacks
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Profitable companies (return on equity of at least 20% in the past two years) that have undertaken significant buybacks (shares outstanding decreased by at least 10%).
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20
stocks
</p>
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Transformative Hardware Tech
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<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
Leading innovative hardware/production companies using or developing fast-growing technologies.
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11
stocks
</p>
<p class="text-2xl font-semibold leading-5">
Wide Moats
</p>
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<p class="h-14 text-base font-normal leading-4 text-[#3A394D]">
The 11 largest companies by market cap that have strong competitive advantage over competitors and over 20% of industry sales.
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10
stocks
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Semiconductor Leaders
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These are 10 of the largest US companies by market cap in the semiconductor supply chain.
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15
stocks
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Transformative Software Tech
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Leading innovative software/service companies using or developing fast-growing technologies.
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9
stocks
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Dividend Blue Chip Stocks
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It can pay to buy shares. These Dow 30 companies have a dividend yield of at least 3.00%.
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8
stocks
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Cloud computing
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These companies provide cloud computing infrastructure, the collection of hardware and software elements needed to enable cloud computing.
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15
stocks
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Lower volatility, lower risk
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These stocks have the lowest expected volatility, according to Wealthfront’s risk model.
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<source srcset="/next/contenthash/next/stock_investing/collections/lower_volatility_lower_risk.contenthash.abf72f0e2c50e34c976dc2e5833dd329eb888df1.webp 1x, /next/contenthash/next/stock_investing/collections/lower_volatility_lower_risk@2x.contenthash.597f788808e29669e1afb3e032563f15d9451e66.webp 2x" type="image/png"/>
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6
stocks
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Streaming
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Invest in some of the most popular streaming services and hardware producers in the US.
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15
stocks
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Rising interest rates
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Earn on other’s interest. These are some of the largest banks, brokerages, and insurers listed in the U.S.
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Have questions? Have at it.
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The Stock Investing Account really is as good as it sounds, but if you’re a doubter these FAQs may help.
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Wait, no commissions? Do you really charge me nothing??
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It’s true. The Stock Investing Account has zero commissions which means you don’t have to pay a fee when we buy or sell securities for your account.
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Still waiting for the catch. How does Wealthfront make money then?
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Nope, no catch. The only money we make on your Stock Investing Account comes from the small net interest margin we earn on the money in your Cash Account. Which happens to be the same Cash Account with one of the highest interest rates in the industry at 4.00% APY. We also make money when you like Wealthfront enough to use our other investing products, like our Automated Investing Account, which offers expert-built, globally diversified portfolios, Tax-Loss Harvesting, automatic rebalancing, and more.
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So, how is this account different from the Automated Investing Account?
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Not to get all literal on you, but for starters, one is automated and the other isn’t. Our Automated Investing Account not only personalizes a portfolio for you based on your appetite for risk, it handles everything from rebalancing to finding ways to help you save on your taxes — all for the low, annual fee of just 0.25%. For the Stock Investing Account, it’s up to you to let us know what stocks you want to trade, when, and how much, but we’ll still help you understand how that lines up with your investing goals and manage all the trades on your behalf.
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Ok, but how do you help me understand how investments line up with my goals?
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When you open an account, we’ll ask a few simple questions to give you what we call your Risk Score that reflects our recommendations on how you should invest based on your age, your income, and your comfort with risk and volatility. Then, as you choose stocks you want to add to your portfolio, we’ll show you how the riskiness of your choices lines up with our Risk Score recommendations, so you can make better, more informed decisions about your investments.
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Do I need to invest in an entire collection to use the Stock Investing Account?
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Nope. You can invest in stocks with or without our collections. We like to think our stock collections are a great way to find your new favorite stocks, especially if you want to invest outside the box or find something new. When you explore a collection, you can choose just the stocks you want to invest in, or you can take the whole shebang, whatever works best for you. We’ll use fractional shares to do our best to allocate your investment proportionally to the full list of stocks you want.
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What are fractional shares? Asking for a friend.
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Pardon the jargon, but fractional shares are just a way to slice up a stock into smaller pieces. Like splitting a sandwich 18 ways if it’s a really expensive sandwich. That means you could buy $1 of Amazon, Alphabet, or Verizon.
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Got it. How soon can I actually invest after I sign up?
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If you already have a Cash Account, you can invest immediately when you open a Stock Investing Account. If you don’t have an existing Wealthfront Cash Account, or you’re new to Wealthfront, you can invest as soon as you’ve added funds to your Wealthfront Cash Account.
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Will I also earn interest on my cash that I haven’t invested?
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Yep! Any cash that’s in your Cash Account will keep earning our high interest APY, which is currently 4.00%!
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